Twelve Community Groups Leading the Living Later Life Campaign Across Wales 

In July, we launched our Living Later Lifecampaign as part of our Welsh Government funded work to engage and support people aged 50+ to participate in communities to stay healthy and active for longer.

Our Living Later Life campaign aims to change the perception of ageing and promote a positive image of later life through storytelling. We believe everyone has something to give and that age should not be a barrier to participation. Through this campaign, we hope to inspire more people aged 50+ to get involved in their communities and live later life to the full.

We invited groups across Wales to apply for Time Credits and funding to deliver their own celebration activities to help gather and share stories about the hopes, dreams, skills and talents of older people in their communities.

Through these events, we hope to reach as many over 50s as possible and give them the chance to try earning and spending Time Credits, which we know helps people stay active, make new friends, learn new things and lead an improved quality of life.

We’re delighted to announce our competition winners and share their incredibly creative ideas!

In North Wales, we have:
  • Outside Lives Ltd delivering a treasure hunt for children who will visit older isolated people in their community to collect stories. With an emphasis on environmental education, the group plan to visit Greenfield Valley Heritage Park.
  • Deva House Day Care Centre are throwing a Royals themed barbecue followed by a visit to a local castle for afternoon tea.
  • The Friendship Hub are inviting Wrexham locals to a 60s psychedelic tea party. Expect The Beatles in the style of a Mad Hatter’s tea party with memorabilia to spark long lost memories.
  • Cefn Community Agent are organising a community fete to raise money for local defibrillators and celebrate the musical and sporting heritage of the area. They are teaming up with the Friendship Hub to deliver a magical mystery tour to Chester to visit local partners Chester Cathedral.
In Mid Wales, we have:
In SE Wales, we have:
  • SIDS (Sensory Impaired Drop in Scheme) holding a celebration lunch for their group and their older family members followed by a trip to a local entertainment venue.
  • ACE hosting afternoon ‘tea and tales’ for care home residents to reminisce and share stories about the local area. Guests will be invited on a day trip to the local Caer Hillfort Site to see the excavation work currently taking place and enjoy a picnic at this site.
  • United Welsh organising a Living Well event with their intergenerational choir and finding out from members how they would like to spend the Time Credits they earn for participating in the event.
  • Splott Community Volunteers running intergenerational activities including a skills swap and a tea dance where younger people will share their digital skills in exchange for dance lessons. Those involved will visit the Royal Mint Experience together with Time Credits to recognise their time.
  • Crawshay Sheltered Housing Scheme hosting a garden party followed by a trip to Caerphilly Castle.
  • Dilys Price, our campaign ambassador and Founder of the Touch Trust, holding a celebration event for group members to celebrate the positive impact they have in the world. To say thanks, the group will be invited to spend their Time Credits on a lunch together at a local restaurant.
And in SW Wales:
  • Carmarthenshire Time Credits throwing a 50s themed tea party to gather and share stories. In true coproduction style, they will codesign their Time Credits day out with residents.
We are looking forward to sharing the stories of the chosen groups over the coming months.
For any queries please contact please contact our support team on or 0292 0566 132.